Strategic organic and paid social campaigns that build authority, engagement, and conversions. From content direction to influencer collaborations, I turn social platforms into revenue channels.
Comprehensive analysis of acquisition channels, funnel performance, customer intent, and revenue data to uncover inefficiencies and scalable growth opportunities.
Design and deployment of integrated SEO, paid media, CRO, and analytics frameworks aligned to clear revenue and acquisition targets.
Ongoing performance refinement, cost efficiency improvements, and strategic scaling of high-performing channels to build predictable, sustainable growth.
The company relied heavily on inconsistent lead sources and had limited organic visibility, weak conversion paths, and no scalable inbound system aligned with ECO4 eligibility searches.
Cost per lead was rising, while qualified enquiries remained unpredictable.
Olavita Skin wanted to scale sales of their premium skincare line online. Existing campaigns were underperforming: ad spend was rising, conversions were low, and landing pages didn’t convert traffic effectively. The brand needed a full-funnel paid media approach that would target high-intent skincare buyers, improve ROI, and create a predictable revenue stream.
