Primary Channels:Google Ads, SEO, Marketing Strategy, Landing Page Optimisation
Timeline:6 Months
The Challenge
Accounting Canvas wanted to grow leads from businesses seeking strategic financial management services. Their existing PPC campaigns were unfocused, SEO performance was weak, and website content wasn’t converting traffic effectively. They needed a cohesive digital strategy to attract high-intent businesses, improve online visibility, and generate predictable enquiries.
What I Did
Built and optimised Google Ads campaigns targeting business owners and finance decision-makers
Developed a full SEO strategy, including keyword research, on-page optimisation, and backlinking
Provided marketing consultancy to align campaigns with business growth goals
Improved landing pages and conversion paths for better lead capture
Implemented tracking and analytics dashboards for actionable insights
Implemented tracking and analytics dashboards for actionable insights
Results Achieved
Within 6 months:
Improved search visibility for high-intent financial services keywords
Paid campaigns became predictable, revenue-driven lead channels
SEO improvements created long-term organic growth and brand authority
