Meta Ads & SEO Growth for Software & Tech Solutions Company
1x
website traffic
1x
qualified leads
reduction in cost per lead
0%
improvement in landing-page conversion rate
0%
Quick Project Facts
Company: Berk Technologies, Ltd.
Industry:Software / Technology Solutions
My Role: Paid Media & SEO Consultant
Primary Channels:Meta Ads, Organic SEO, Landing Page Optimisation
Timeline: 6 Months
The Challenge
Berk Technologies needed to generate more high-quality leads for their B2B software services. The website had low organic visibility, and previous paid campaigns were unfocused, attracting unqualified traffic. They wanted a combined strategy to grow brand awareness, increase traffic, and convert visitors into qualified leads efficiently.
What I Did
Built and optimised Meta Ads campaigns targeting tech decision-makers and business owners
Executed a technical SEO audit and implemented on-page & off-page optimisations
Created content strategy targeting high-intent software and SaaS keywords
Developed conversion-focused landing pages to capture leads and improve engagement
Applied CRO testing to forms, CTAs, and user flows
Implemented analytics dashboards and tracking for actionable insights and performance monitoring
Results Achieved
Within the first 3 months:
Meta Ads campaigns delivered predictable, cost-effective lead generation
SEO improvements created sustainable long-term visibility in competitive tech searches
reduction in cost per lead (CPL)
1%
improvement in landing-page conversion rate
1%
1%
improvement in landing-page conversion rate
1%
increase in qualified B2B leads
1x
increase in website traffic through SEO and paid media
