Schedule Demo

Full-Funnel Lead Generation & SEO Growth for UK ECO4 Energy Company

1 x
qualified leads
+ 1 %
organic traffic
- 1 %
cost per lead
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company: Eco Energy Services Ltd
Industry: Energy Efficiency / Government Grants (ECO4)
My Role:SEO & Digital Growth Consultant
Primary Channels: SEO, CRO, PPC Support, Analytics
Timeline: 3 Years

The Challenge

The company relied heavily on inconsistent lead sources and had limited organic visibility, weak conversion paths, and no scalable inbound system aligned with ECO4 eligibility searches.
Cost per lead was rising, while qualified enquiries remained unpredictable.
They needed a sustainable, revenue-driven acquisition engine.

What I Did

  • Executed a full technical SEO overhaul and rebuilt site architecture
  • Developed a high-intent content strategy targeting ECO4, insulation, and heating searches
  • Designed conversion-focused landing journeys aligned with grant eligibility intent
  • Implemented CRO testing, UX refinements, and funnel optimisation
  • Deployed analytics tracking, attribution visibility, and performance dashboards
  • Supported paid acquisition alignment to strengthen overall lead quality
Every action focused on turning search demand into measurable revenue.

Results Achieved

Within the First 9 Months:
Built a scalable inbound lead engine across insulation, heating, and renewable services
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
+ 1 %
organic traffic growth (Google Analytics)
+ 1 %
landing-page conversion rate improvement
- 1 %
reduction in cost per lead
1 x
increase in qualified ECO4 enquiries
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x