Schedule Demo

Google Ads & Full-Funnel SEO Growth for Law Firm

1 x
qualified legal enquiries
1 %
cost per lead
1 %
improvement in landing-page conversion rate
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company:United Solicitors
Industry:Legal Services / Law Firm
My Role: SEO & Paid Media Consultant
Primary Channels: Google Ads, Technical SEO, Content SEO, CRO
Timeline:7 Months

The Challenge

United Solicitors needed a predictable pipeline of qualified legal enquiries across competitive practice areas.
Their website had:
  • Limited organic rankings for high-intent legal keywords
  • Under-optimised Google Ads campaigns with rising CPL
  • Weak landing-page conversion paths
  • No cohesive strategy connecting SEO and paid acquisition
They required a data-driven growth system capable of generating consistent, high-quality client leads while maintaining profitability.

What I Did

  • Executed a full technical SEO audit and resolved crawl, structure, and on-page issues
  • Built a keyword-focused content and service page strategy targeting high-intent legal searches
  • Implemented authoritative backlink acquisition to strengthen domain trust and rankings
  • Rebuilt and optimised Google Ads campaigns around conversion-driven legal intent
  • Designed conversion-focused landing journeys to increase enquiry completion
  • Deployed analytics, tracking, and performance dashboards for real ROI visibility
  • Continuously optimised CPL, keyword intent, and conversion paths

Results Achieved

Within 7 months:
  • Multiple core service keywords reached first-page Google visibility
  • Landing-page conversion rates significantly improved
  • Built a sustainable dual-engine growth system combining SEO authority with profitable paid acquisition
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
1 %
increase in qualified legal enquiries
1 %
reduction in cost per lead (CPL)
1 %
ECO4/GBIS match
1 x
increase in qualified legal enquiries
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x