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Full-Funnel Paid Acquisition & Conversion Optimisation for Personalised Jewellery E-Commerce

1 x
ROAS
- 1 %
cost per purchase
+ 1 %
revenue growth
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company:Bentior, Ltd.
Industry:Personalised Jewellery E-Commerce
My Role: Paid Media & Conversion Optimisation Consultant
Primary Channels: Google Ads, Landing Pages, E-commerce Tracking
Timeline:12 Months

The Challenge

Bentior operated in a crowded online gifting and jewellery space with high acquisition competition and increasing CPC across platforms.
Despite strong product-market fit for personalised jewellery, ad performance lacked efficiency, landing pages were not fully optimised for purchase, and revenue tracking did not clearly attribute acquisition efficiency.
The brand needed a strategic paid acquisition system that drove profitable sales at scale.

What I Did

  • Rebuilt and scaled Google Ads campaigns targeting high-intent, purchase-ready search audiences
  • Developed high-converting landing pages and sales funnels tailored to personalised jewellery buyers
  • Refined targeting and ad creative to improve click-through rates and relevance
  • Optimised bidding strategies to reduce cost per purchase while preserving profitability
  • Implemented e-commerce performance tracking aligned with revenue and acquisition KPIs
Every effort was focused on converting high-value traffic into measurable, profitable sales.

Results Achieved

Within the First 8 Months:
  • Built a stable, scalable paid lead engine ready for regional expansion
Ad spend shifted from unpredictable testing u2192 controlled, revenue-driven growth.
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
+ 1 %
increase in overall revenue
1 x
average return on ad spend
- 1 %
reduction in cost per purchase
+ 1 %
improvement in landing page conversion rate
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x