Transit Fleet relied on fragmented lead sources, limited organic visibility, and had no cohesive digital marketing strategy. Their website wasn’t ranking for key traction, HGV, and van delivery searches, and PPC campaigns were underperforming. The company needed a full-funnel marketing approach to drive consistent enquiries and scale operations.
What I Did
Structured intent-segmented Google Ads campaigns around ECO4 & GBIS insulation searches
Developed a content and backlinking strategy targeting traction-only transport, HGV traction services, and UK van delivery keywords
Provided PPC consulting, aligning paid campaigns with organic efforts for maximum impact
Applied CRO and UX improvements on landing pages to increase lead conversions
Implemented analytics dashboards and performance tracking for actionable insights
Designed a long-term digital marketing roadmap for sustainable growth
Results Achieved
Within 9 months:
Improved lead quality and targeting for traction and van services
PPC campaigns optimised for cost-efficient and predictable lead generation
Built a scalable, data-driven digital marketing system driving measurable revenue
reduction in cost per lead (CPL)
1%
improvement in landing-page conversion rate
1%
+1%
growth in organic traffic
1x
increase in qualified enquiries from website and campaigns
