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Google & Meta Ads Campaigns for High-Converting Skincare Brand

1 x
increase in online orders
1 -
cost per acquisition
1 %
improvement in landing-page conversion rate
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company:Wrinkles Schminkles
Industry:Skincare / Anti-Wrinkle Products
My Role: Paid Media & Conversion Optimisation Consultant
Primary Channels:Google Ads, Meta Ads, Landing Page CRO, Paid Media Strategy
Timeline:6 Months

The Challenge

Wrinkles Schminkles wanted to scale sales of their signature silicone wrinkle patches online. Existing campaigns were underperforming, landing pages were not fully converting visitors, and paid ads weren’t reaching high-intent buyers effectively. The brand needed full-funnel paid media campaigns to drive revenue while keeping cost per acquisition profitable.

What I Did

  • Built and optimised Google Ads campaigns targeting high-intent skincare buyers
  • Designed Meta Ads campaigns with precise audience segmentation and retargeting strategies
  • Developed high-converting landing pages tailored to product benefits and audience intent
  • Applied CRO strategies, including A/B testing of headlines, CTAs, and forms
  • Implemented analytics tracking and dashboards to monitor performance and ROI
  • Optimised ad creative, bidding strategies, and targeting to reduce wasted spend

Results Achieved

Within 6 months:
  • Landing-page conversion rate significantly improved
  • Paid media campaigns became a predictable, scalable revenue engine
  • High-intent targeting boosted lead quality and repeat purchases
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
1 %
reduction in cost per acquisition (CPA)
1 %
improvement in landing-page conversion rate
1 %
ECO4/GBIS match
1 x
increase in online orders
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x