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Google Ads Sales Growth for UK Tyre Retailer

1 x
increase in monthly customers
1 %
reduction in cost per conversion
+ 1 %
improvement in click-through rate
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Project Overview

Client: UK Tyre Retailer
Industry: Automotive / Tyre Retail (Premium & Part-Worn)
My Role: Google Ads Performance Specialist
Channels: Google Search Ads, Conversion Tracking, Landing Optimisation
Primary Goal: Drive high-intent calls, enquiries, and in-store tyre sales at profitable cost.

The Challenge

The business relied heavily on local walk-ins and inconsistent enquiries, with no scalable paid acquisition system in place.
Previous ad activity lacked:
  • Clear keyword intent targeting
  • Accurate conversion tracking
  • Control over cost per enquiry
Result: wasted spend, low lead volume, and unpredictable sales flow.

Strategy & Execution

I built a high-intent Google Ads framework focused on immediate buyer searches:
  • Structured campaigns around “near me”, emergency, and same-day tyre intent
  • Implemented precise geo-targeting to capture local demand
  • Deployed call tracking + enquiry conversion measurement
  • Filtered low-value keywords and irrelevant clicks
  • Continuously optimised bids, CTR, and cost per conversion
  • Improved landing experience to increase action rate

Measured Results

During the optimisation period:
  • Majority of leads generated from high-purchase-intent searches
  • Established a stable, repeatable paid sales channel for local growth
Ads shifted performance from sporadic walk-ins → predictable revenue-driving demand.
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
+ 1 %
Click-through rate improved
1 %
reduction in cost per conversion
1 x
increase in monthly customer enquiries
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x