Google Ads & Paid Media Growth for Premium Skincare Brand
1x
increase in online enquiries and sales
-1%
cost per acquisition
1%
improvement in landing-page conversion rate
reduction in cost per lead
0%
improvement in landing-page conversion rate
0%
Quick Project Facts
Company: Olavita Skin
Industry: Cosmetics & Skincare
My Role: Paid Media & Digital Growth Consultant
Primary Channels:Google Ads, Meta Ads, Landing Page Optimisation, CRO
Timeline: 6 Months
The Challenge
Olavita Skin wanted to scale sales of their premium skincare line online. Existing campaigns were underperforming: ad spend was rising, conversions were low, and landing pages didn’t convert traffic effectively. The brand needed a full-funnel paid media approach that would target high-intent skincare buyers, improve ROI, and create a predictable revenue stream.
What I Did
Built and optimised Google Ads campaigns targeting high-intent skincare and beauty searches
Designed Meta Ads campaigns for precise audience segments, retargeting previous site visitors
Developed conversion-focused landing pages aligned with product benefits and brand aesthetics
Applied CRO strategies, including A/B testing headlines, forms, and call-to-action placements
Implemented full conversion tracking and analytics dashboards for actionable insights
Optimised ad creative, bidding strategies, and audience targeting to reduce wasted spend
Results Achieved
Within the first 6 months:
Paid media campaigns became a predictable, scalable revenue channel
High-intent targeting increased the quality of leads and customer retention
reduction in cost per lead (CPL)
1%
improvement in landing-page conversion rate
1%
1%
reduction in cost per acquisition (CPA) across Google & Meta Ads
