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Performance Marketing & E-Commerce Conversion Optimisation for Beauty Brand Scaling

1 x
ROAS
- 1 %
cost per acquisition
+ 1 %
increase in online revenue
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company:Almond Muse
Industry:Beauty & Lifestyle E-Commerce
My Role: Digital Growth Strategist & Paid Media Consultant
Primary Channels: Google Ads, E-Commerce Funnels, CRO, Revenue Tracking
Timeline:9 Months

The Challenge

Almond Muse operated in a competitive direct-to-consumer beauty market where acquisition costs were rising and conversion performance lacked consistency.
While the brand had strong product positioning, funnel efficiency and revenue attribution were not fully optimised for scalable growth.
The objective was to improve acquisition efficiency, increase purchase conversion rates, and align performance marketing with measurable revenue outcomes.

What I Did

  • Managed and optimised Google Ads campaigns focused on high-intent product searches
  • Built and refined e-commerce funnels and landing pages to increase purchase intent
  • Implemented CRO enhancements to improve product page engagement and checkout flow
  • Optimised bidding strategies to reduce CPC and improve click-through rates
  • Deployed structured tracking systems to align campaign performance with revenue KPIs
Each initiative focused on improving profitability, not just increasing traffic volume.

Results Achieved

Within the First 6 Months:
  • Built a stable, scalable paid lead engine ready for regional expansion
Ad spend shifted from unpredictable testing u2192 controlled, revenue-driven growth.
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
+ 1 %
increase in online revenue
+ 1 %
improvement in conversion rate
- 1 %
reduction in cost per acquisition
1 x
average return on ad spend
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x