KoreanSpa – Javeria Naveed

Full-Funnel Paid Acquisition & Conversion Optimisation for Korean Skincare E-Commerce Brand

1 x

ROAS

- 1 %

cost per purchase

+ 1 %

revenue growth

reduction in cost per lead

0 %

improvement in landing-page conversion rate

0 %

Quick Project Facts

Company:KoreanSpa

Industry:Beauty & Skincare E-Commerce

My Role: Paid Media & Conversion Optimisation Consultant

Primary Channels: Google Ads, CRO, Landing Pages, Analytics

Timeline:12 Months

The Challenge

KoreanSpa operated in a highly competitive skincare market with rising acquisition costs and inconsistent return on ad spend.

While demand for Korean beauty products was strong, campaign structure lacked efficiency, landing pages were not fully conversion-optimised, and tracking visibility into customer acquisition and revenue attribution was limited.

The brand needed a scalable paid acquisition system focused on profitable growth, not just traffic.

What I Did

Restructured Google Ads campaigns to align with high-intent commercial search terms
Built conversion-focused landing pages for hero collagen and micro-infusion products
Implemented advanced audience segmentation and bidding optimisation to improve ROAS
Reduced wasted spend through keyword refinement and search term control
Enhanced product page UX and checkout flow through CRO testing
Deployed structured revenue tracking and funnel-level analytics for performance visibility

Every initiative was designed to increase purchase efficiency while maintaining scalable growth.

Results Achieved

Within the First 6 Months:

Built a performance-driven acquisition system that supported sustainable e-commerce scaling.

reduction in cost per lead (CPL)

1 %

improvement in landing-page conversion rate

1 %

+ 1 %

increase in overall revenue

- 1 %

reduction in cost per purchase

+ 1 %

improvement in conversion rate

1 x

average return on ad spend

ECO4/GBIS match

0 %

increase in qualified insulation enquiries

0 x