Schedule Demo

SEO, Paid Media & Copywriting Growth for UK Energy Solutions Company

1 x
qualified ECO4 enquiries
+ 1 %
organic traffic
1 %
improvement in landing-page conversion rate
reduction in cost per lead
0 %
improvement in landing-page conversion rate
0 %

Quick Project Facts

Company: Eco Energy Packs
Industry:Energy Efficiency / Renewable Solutions (ECO4 Grants)
b>My Role: SEO, Digital Marketing & Copywriting Consultant
Primary Channels:SEO, PPC, Landing Page Optimisation, Copywriting
Timeline: 8 Months

The Challenge

Eco Energy Packs struggled with low online visibility, inconsistent lead flow, and underperforming website copy. Existing campaigns were not targeting high-intent homeowners searching for ECO4 grants, and their landing pages lacked persuasive copy that converted visitors. They needed a full-spectrum digital marketing strategy to generate predictable leads and improve ROI.

What I Did

  • Conducted a technical SEO audit and optimised site structure for search engines
  • Created high-intent content and landing page copy targeting ECO4, insulation, and renewable energy queries
  • Managed Google & Meta Ads campaigns for precise audience targeting and retargeting
  • Applied CRO and UX improvements on landing pages to maximise conversions
  • Implemented analytics dashboards to track performance, leads, and ROI

Results Achieved

Results Achieved
  • Paid media campaigns delivered cost-efficient, predictable lead generation
  • Persuasive copy and optimised landing pages increased engagement and lead quality
  • Built a scalable inbound marketing system across renewable and energy services
reduction in cost per lead (CPL)
1 %
improvement in landing-page conversion rate
1 %
+ 1 %
organic traffic growth
1 %
improvement in landing-page conversion rate
1 %
ECO4/GBIS match
1 x
increase in qualified ECO4 enquiries
ECO4/GBIS match
0 %
increase in qualified insulation enquiries
0 x